That it happened at all is a miracle, because as I learned from this book, though we are a nation that Track vaccinations Database of arrests Your questions … Only one question bothers them all the time: How to make better shoes? Editor’s Note: In this excerpt from his memoir Shoe Dog, the founder of Nike, Phil Knight, shares how Nike got its name and logo.. T he year was 1971. But if you’re in business, and especially if you’re starting a business and wanting to make it … Shoe Dog is a person whose life is about shoes. “Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. Shoe Dog is superbly written, and you’ll enjoy it if you just read it as a story. Only one question bothers them all the time: How to make better shoes? That it happened at all is a miracle, because as I learned from this book, though we are a nation that extols free enterprise, we also excel at thwarting it. In his memoir, "Shoe Dog," a focus not on the corporate triumph but the struggling startup. Photo: Focus on Sport/Getty Images. Pero is a seven-month-old dog who loves to eat everything he shouldn't. SHOE DOG provides an unvarnished story of how Phil Knight started Nike and turned it into a £30 billion global company. Shoe Dog A Memoir by the Creator of Nike In this candid and riveting memoir, for the first time ever, Nike founder and board chairman Phil Knight shares the inside story of the company’s early days as an intrepid start-up and its evolution into one of the world’s most iconic, game-changing, and profitable brands. The 78-year-old is telling the story behind Nike for the first time in his new memoir, "Shoe Dog." “Shoe Dog is a great American story about luck, grit, know-how, and the magic alchemy of a handful of eccentric characters who came together to build Nike. Detail of the Air Jordan Nike shoes worn by Michael Jordan during a game in Washington, D.C., in 1985. SHOE DOG provides an unvarnished story of how Phil Knight started Nike and turned it into a £30 billion global company. After reading this book, the next day when I went to my gym, I noticed that majority were wearing a Nike. We researched this just-published book, Shoe Dog, to learn more. This is the story of Nike Co-founder Phil Knight, who turned his crazy idea into reality. Shoe Dog is a person whose life is about shoes. Below are 18 interesting facts from Nike's history in Knight's own words. His owner, Ina Mihanović, is a ballerina, and therefore her ballet shoes are very important! After reading this book, the next day when I went to my gym, I noticed that majority were wearing a Nike. It’s a messy, perilous, and chaotic journey riddled with mistakes, endless struggles, and sacrifice. Shoe Dog, Phil Knight’s memoir about creating Nike, is a refreshingly honest reminder of what the path to business success really looks like. 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